Tag Archives: Consulting
Ask yourself: Won’t my friends look down on me if I appear to be too ambitious? Do I always have to be thinking about my practice?
Ambition is actively striving toward the attainment of some goal. You must be eager and active in the pursuit of that goal. It is one thing to have ambition, it’s another thing to put yourself down when you see someone else doing better than you are. You should succeed in your own estimation not in the estimation of others. You must push yourself to continue to improve. Ambition is actively striving toward the attainment of some goal.
Ambition may truly be said to be a permanent desire to rise to places of importance through a man’s own acknowledged abilities in an honorable manner and for an honorable purpose. The Chiropractic purpose is to help as many people as possible by educating them on the truth about their health; by ensuring that each person receives the care they need to achieve optimum health; and to encourage them to educate others so that they in turn can receive the care they need to become healthy.
A man is not truly ambitious who merely desires to acquire possessions, place and power, but he is truly ambitious if he desires to acquire these through his own abilities and his own efforts without causing harm to other people in the process. A Chiropractor who is true to his purpose will automatically benefit others. Knowing his purpose and being aware of the results he is capable of achieving will give the Chiropractor the necessary ambition to drive his practice forward.
It is quite true that ambition is to some large extent associated with the acquiring of money and possessions, especially in the beginning of a man’s struggles, but it is also true that the really ambitious man merely thinks of these possessions and this money as a means to an end and not the end itself. Do you know your own Purpose? Does it include helping as many people as possible? Do you want a healthy community?
When a Chiropractor knows his purpose and the results he is capable of achieving this will allow him to acquire all the money and possessions the community is willing to contribute to his purpose. A Chiropractor with unlimited funds and unlimited space would, when following his purpose, help as many people as possible while maintaining a comfortable lifestyle for himself in order to ensure that he can follow and achieve his purpose.
A case in point is the late Jean Paul Getty who at one time was the wealthiest billionaire in the world. He went into business for himself after the stock market crash in 1929 which started the depression. His stated purpose at that time and throughout his business career was:
“My primary concern and main interest lie in making certain that these companies continue to grow so that they can provide more employment and produce more goods and services for the benefit of all. ”
So at a time when jobs were scarce, Jean Paul Getty took it upon himself to provide as many jobs as possible and to produce more goods and services for the benefit of all! He went on to say:
“Most of my wealth is invested in the businesses I own and control; I make no claims about the extent of my wealth and I really don’t care how rich I am. Today, the companies are thriving, and they’re carrying out ambitious programs for further expansion. ”
A Chiropractor should look at generating wealth so that he can improve the health of the people of his community, state and country. The healthier the population the better the quality and quantity of the products and services produced by those people.
A Chiropractor who refuses to accept money for his services or gives away too much of those services is denying his community his services in an every expanding sphere. Jean Paul Getty stated that:
“The successful businessman knows that wealth which serves no constructive purpose has no real justification for its existence. It might be said that he views business as a creative art. He uses his money as capital, investing and reinvesting it to create business and jobs and produce goods and services. ”
“Money can do things for people – and it can also do many things to them. What money does for or to a particular individual is largely dependent on his moral and intellectual standards, his outlooks and his attitudes toward life. ”
“If he’s a businessman, the important consideration is what he does with his money. As I have said earlier, the best use he can make of it is to invest it in enterprises which produce more and better goods and services for more people at lower cost. His aim should be to create and operate businesses which contribute their share to the progressive upward movement of the world’s economy, and which thus work to make life better for all. ”
“Thus my wealth is continuing to perform useful, creative work. These are the worthwhile ends to which wealth is a means, and which give money its real value. I do not measure my success in terms of dollars and cents. I measure it in terms of the jobs and the productivity my labors and my wealth – invested and reinvested as capital in my various business enterprises – have made possible. ”
“I’ve found that, to establish his identity, to feel that he is a fully participating member of society, an individual must have purpose and feel that what he does has some enduring value well beyond the limits of his own personal interests.”
A Chiropractor in fulfilling his purpose should accept money from his community so that he can further expand his practice and help more people of that community. His first step would be to accept money from those individual patients he is presently servicing.
1. Decide on what your purpose is as a Chiropractor.
2. Write it down.
3. Start telling people your purpose.
4. Lecture to patients.
5. Focus on the good that you do, the people you help.
6. Decide that your purpose should be supported financially.
7. Go over your billing procedure and find out what percentage of your services you are giving away. If it is more than 5% then you have to seriously look at your purpose as a Chiropractor in asking for and receiving money.
8. Establish firm policy in writing that all services delivered will be paid for in full at the time of the service.
9. Establish a prepay plan for those patients who accept corrective care and who are committed to getting well. These patients are the only ones who should be given any type of incentive. If for example a patient needs sixty visits of corrective care, you could give them ten visits at no-charge as an incentive for paying in full. They would get 60 visits for the price of 50. Work out your own prepayment plans, put them in writing and stick to them. EP Management, Inc. (800) 789-9931 offers the Two Day Report of FindingsSM which helps Doctors learn how to educate their patients properly so that they agree to receive the care they need. Patients who are educated properly, stay for the care that they need and prepay.
10. Read the book “The Graduate and the Master” available at www.expandingpractice.com.
11. Read the book: How to be Rich, by J. Paul Getty, H.M.H Publishing Co., Inc.
Paul Turnbull (727) 445-7842 Cell phone: (727) 643-8376 Call for a Purpose evaluation. e-mail: firstname.lastname@example.org
“The miraculous-inspiration myth would have you believe that creative ideas are flashes of brilliance that suddenly appear out of the blue to a fortunate few. One only has to be in the right place at the right time and presto! Instant creativity and success descends on the lucky recipient. The problem with this myth is if you believe it, nothing will happen. Flashes of brilliance come to those who work for them.
“Any successful artist, writer, inventor or creative professional can attest to the absurdity of waiting to be inspired. First you begin and then the insights appear. Magical insights and solutions to problems are sometimes stumbled on, but they are almost without exception stumbled on by people who happen to be studying the problem.
“There is a term used to describe the behavior of those who waited to be inspired – procrastination.” Michael LeBoeuf, from the book “Imagineering.”
Each client I’ve consulted over the years has been unique. They each lived a different life, had different experiences, losses and wins. The one common thread that went through all of them is that despite or because of their experiences they were willing to help their fellow man to live a better life. They also knew when they couldn’t solve their own practice problems and reached for help from an outside source. Which means they didn’t give up even though they were facing what they thought were insurmountable problems.
Now the desire to seek help can also suffer from procrastination. A Chiropractor can want help but is unwilling to reach out and ask for it. It’s a personal thing. They each have different reasons why they just can’t seem to ask another Chiropractor or consultant to assist them in something they can’t seem to overcome. This of course makes the problem worse because it goes unsolved, collects other problems too it until it all looks like a deep dark hole with the doctor at the bottom of this well looking up.
All it would take is the asking of a question of another, “What can I do to get and keep more new patients?” Getting the correct answer, implementing that answer and observing if the problem resolved. If it did then it would be time to ask another question and another until all your practice problems were resolved to your satisfaction.
I might be that person to ask the question of. Call me at 1-800-789-9931 or my direct line at (727) 445-7842 and find out.
Yours in Health,
Paul Turnbull, Senior Consultant
EP Management, Inc.
What is the biggest problem you’re trying to solve in your practice? How hard has it been to solve that? What would be the benefits to you if you did solve this problem?
If a problem has been persisting in your practice then there is something you are doing or not doing that is allowing the problem to exist. It would take a new look at the problem from a different point of view and then a change in the way you are addressing the problem for it to be solved.
Let’s say the doctor has the idea that when he is outside his practice he doesn’t want to talk about Chiropractic. That certainly would limit the number of new patients he would get because he is meeting new people all the time and they don’t even know that he’s a chiropractor. So what would the doctor have to do to change this situation? He would first have to change his mind which can be difficult to do on your own, and then develop or learn about a new patient procedure that he would be willing to use outside his practice.
I know how difficult it is for a doctor to promote himself to others. He feels that he is bragging or being egotistical. But a braggart is someone who compares his abilities to someone else while he raises himself and lowers the other person in the eyes of those he’s talking to.
Plus you don’t want to go to the other extreme where you are lowering your self-esteem, hoping the person will then want to hear what you are saying. So there is a pendulum swing where you have braggart on one end and humble on the other. What most people don’t know is that right in the middle is self-confidence. It’s OK to ask a person about their health if you are a health care practitioner. It’s OK to inquire about a person’s obvious injury if they are walking with a limp, their shoulders are imbalanced or if their head is tilted 15 degrees one way or the other. A simple “Did you have an accident?” could start the conversation going and you would then find out the story about what happened to the person. And asking that question while really caring about the person never gets misinterpreted.
I’ve simply asked a waitress, “Do you get headaches?” and she starts telling me she had whiplash at eighteen and then went on to tell me how the accident happened and that she has had headaches since then. Part way through her story she asked me “Why did you ask if I had headaches?” and I told her that I was a chiropractic consultant and that the doctor I was with didn’t think it was appropriate to talk to people about their health while they were working on the job.
She let him know that it was totally fine for me to ask and in fact she was looking for a chiropractor to help her with her condition. She also referred the cook over to us while we were having lunch. I made sure that I got both their names and phone numbers and told them the doctor would call them tonight and give them a free consultation.
The doctor soon changed his mind and realized that he could effectively get new patients anytime he wanted. This helped his practice immensely and boosted his self-confidence.
But the first step was he had to be willing to change his mind. Some Chiropractors are taught at college that it is unethical to do a screening or to solicit patients outside of their practice. I’ve actually consulted several of these doctors and I even found one doctor who was totally afraid to go out and ask about people’s health for fear she would lose her license. She learned this in her legal class at Chiropractic College. Of course her practice was small and she was practically broke. Fortunately she was guided to the fact that she had this idea and she was willing to change her mind about it and do what it would take to get new patients.
If you have a problem in your practice that you are trying to solve and it won’t go away no matter what you do, give me a call at 727-643-8376 and let’s work on this problem together. The solution is often simple. Or, if you want ideas on how to effectively get new patients call and I will give you one or two bright ideas to get you started.
Paul Turnbull – Direct line (727) 643-8376 Author of the Chiropractic book “The Graduate and the Master” available at www.expandingpractice.com.
EP Management, Inc.
I’ve started to take on more consulting clients and I’m looking for a particular type of client.
I want clients who make me feel more energized and excited after working with them.
I want to know that they will take me seriously and follow my instructions so that they actually expand their practices and help more people.
I want clients with a thirst for knowledge and a willingness to implement the procedures they feel are workable in their clinic.
When you read this it almost seems like I’m looking for clients that don’t need a consultant. Well, that is true in part as I want to only consult them to a level where they will follow their own advice and stop depending on me to come up with all the solutions to their practice problems. At that point the consulting ends and our friendship begins. We all know that you can’t charge friends for your advice or for helping them. That is my total philosophy. I will help a person succeed up to a point where they can help themselves. That means that they must be willing to accept my help, not fight me tooth and nail, disagree with me or my advice and then say that the consulting they received from me didn’t work or wasn’t of value. I believe you know these two types of clients, one good one not.
I’m not looking for clients who have totally given up, who are absolutely on their last legs and who are refusing to be helped. There has to be that spark of faith, that willingness to do whatever it takes, that drive that will ignite them to success once the flame has been fanned.
How am I different than the other consultants? First I’ll tell you what I am not. I am not a Chiropractor nor am I a mentor, meaning a leader in the field of Chiropractic who tells you how to avoid pitfalls and to avoid making the same mistakes I did.
I am a consultant that has the uncanny ability to ask the right questions so that you can find the answers within yourself. In my study of Chiropractic philosophy and history I have come to realize that when you went to Chiropractic College you were mentored and given ideas, procedures and advice that were not workable in the real world. I’m sure you’ve experienced that already and probably discovered that in the first year of practice. Now you’re looking for the right answers and you don’t know where to look. Those answers can be uncovered in you.
A three hour session of this type of consulting in a round table format could change your entire outlook on how to manage your practice, get in more new patients and educate those patients so they stay, and refer others.
I’d like to set up one of these round table sessions in your area with 8 – 10 of your colleagues. Give me a call at 727-643-8376 or e-mail me at email@example.com so I can confirm you and establish a time and place.
Yours in Health,
EP Management, Inc.