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Being on Purpose

02 Jul

Businesspeople competing on bicyclesWhat we call energy in an employee is the product of physical vigor, or health, and of a purpose, or result clearly conceived and strongly desired.

In a Chiropractic office an employee who hasn’t fully adopted the purpose to help as many people as possible obtain optimum health, will stop the expansion of that practice.

Those are harsh words, but true. Here’s why. The employee who is on purpose will take the initiative to arrive early, get the practice setup to accept a large flow of patients and then go ahead and fill the office up.

She will answer the phone cheerfully and listen to what the new patient is saying and by her tone alone the new patient will know that they have called the right office. She will be caring, interested in the new patients symptoms and will encourage that new patient to make an appointment as soon as possible because she knows that once her doctor get his hands on that patient, the patient will immediately start to get well.

And she won’t let that patient fall out of care when the symptoms go away as she knows that the condition the patient has needs to be corrected and that if the patient leaves before that, those symptoms will return.

She knows that the patients have to arrive for each of their scheduled appointments and that if they miss one they need to make it up. Keeping appointments is the only way to get healthy.

She is considerate of the patient’s needs and will take the time to talk to a patient when the doctor can’t and will ensure that the patient’s concerns are given to the doctor and spoken about at the very next visit.

She knows that if a patient asks to cut down on their visits that the patient is in fact dropping out of care and will schedule the patient for a re-examination on their next visit.

She also knows that patients need to pay for their adjustments at the time of their visit as this avoids problems, wasted time and energy in the future.

Being on purpose allows her to talk freely about Chiropractic while outside the office and to be emphatic that a person she meets with symptoms should turn themselves in and get the care they are desperately looking for.

She listens for when patients express improvement in their health and asks them to write up a testimonial and gets the names of one, two, three of the patient’s friends who need chiropractic care. She calls those referrals and sets up a time for the doctor to call and give those people a complimentary phone consultation.

She role plays the basic procedures with her other staff and ensures that the systems are in place for educating patients so they don’t fall out.

Taking the initiative and coming up with ideas for Workshops in the clinic, promoting them and ensuring they are well attended is something she looks forward to and enjoys.

By now you’re probably thinking that this type of employee doesn’t exist and I’ve made it all up. I haven’t. This is exactly the type of person you need in your office if you ever expect to succeed. There are probably more attributes that this person has that I haven’t mentioned. Well here’s one more. She will stay with you for years no matter what you do because she knows you are saving the lives of those people you adjust. She takes pride in the fact that she can help someone who is genuinely helping others.

If you don’t have an employee like this, the best way to find her is to start the hiring process and test the applicants using the Personnel Potential Analysis, IQ and Aptitude tests and she will magically appear.

If you are an owner and are looking to hire staff you can take the Personnel Potential Analysis yourself for free at http://employeetestingcenter.com/video.html?q=pt

Yours in Health,

Paul Turnbull (727) 445-7842

EP Management, Inc. www.expandingpractice.com

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