Ask yourself: Won’t my friends look down on me if I appear to be too ambitious? Do I always have to be thinking about my practice?
Ambition is actively striving toward the attainment of some goal. You must be eager and active in the pursuit of that goal. It is one thing to have ambition, it’s another thing to put yourself down when you see someone else doing better than you are. You should succeed in your own estimation not in the estimation of others. You must push yourself to continue to improve. Ambition is actively striving toward the attainment of some goal.
Ambition may truly be said to be a permanent desire to rise to places of importance through a man’s own acknowledged abilities in an honorable manner and for an honorable purpose. The Chiropractic purpose is to help as many people as possible by educating them on the truth about their health; by ensuring that each person receives the care they need to achieve optimum health; and to encourage them to educate others so that they in turn can receive the care they need to become healthy.
A man is not truly ambitious who merely desires to acquire possessions, place and power, but he is truly ambitious if he desires to acquire these through his own abilities and his own efforts without causing harm to other people in the process. A Chiropractor who is true to his purpose will automatically benefit others. Knowing his purpose and being aware of the results he is capable of achieving will give the Chiropractor the necessary ambition to drive his practice forward.
It is quite true that ambition is to some large extent associated with the acquiring of money and possessions, especially in the beginning of a man’s struggles, but it is also true that the really ambitious man merely thinks of these possessions and this money as a means to an end and not the end itself. Do you know your own Purpose? Does it include helping as many people as possible? Do you want a healthy community?
When a Chiropractor knows his purpose and the results he is capable of achieving this will allow him to acquire all the money and possessions the community is willing to contribute to his purpose. A Chiropractor with unlimited funds and unlimited space would, when following his purpose, help as many people as possible while maintaining a comfortable lifestyle for himself in order to ensure that he can follow and achieve his purpose.
A case in point is the late Jean Paul Getty who at one time was the wealthiest billionaire in the world. He went into business for himself after the stock market crash in 1929 which started the depression. His stated purpose at that time and throughout his business career was:
“My primary concern and main interest lie in making certain that these companies continue to grow so that they can provide more employment and produce more goods and services for the benefit of all. ”
So at a time when jobs were scarce, Jean Paul Getty took it upon himself to provide as many jobs as possible and to produce more goods and services for the benefit of all! He went on to say:
“Most of my wealth is invested in the businesses I own and control; I make no claims about the extent of my wealth and I really don’t care how rich I am. Today, the companies are thriving, and they’re carrying out ambitious programs for further expansion. ”
A Chiropractor should look at generating wealth so that he can improve the health of the people of his community, state and country. The healthier the population the better the quality and quantity of the products and services produced by those people.
A Chiropractor who refuses to accept money for his services or gives away too much of those services is denying his community his services in an every expanding sphere. Jean Paul Getty stated that:
“The successful businessman knows that wealth which serves no constructive purpose has no real justification for its existence. It might be said that he views business as a creative art. He uses his money as capital, investing and reinvesting it to create business and jobs and produce goods and services. ”
“Money can do things for people – and it can also do many things to them. What money does for or to a particular individual is largely dependent on his moral and intellectual standards, his outlooks and his attitudes toward life. ”
“If he’s a businessman, the important consideration is what he does with his money. As I have said earlier, the best use he can make of it is to invest it in enterprises which produce more and better goods and services for more people at lower cost. His aim should be to create and operate businesses which contribute their share to the progressive upward movement of the world’s economy, and which thus work to make life better for all. ”
“Thus my wealth is continuing to perform useful, creative work. These are the worthwhile ends to which wealth is a means, and which give money its real value. I do not measure my success in terms of dollars and cents. I measure it in terms of the jobs and the productivity my labors and my wealth – invested and reinvested as capital in my various business enterprises – have made possible. ”
“I’ve found that, to establish his identity, to feel that he is a fully participating member of society, an individual must have purpose and feel that what he does has some enduring value well beyond the limits of his own personal interests.”
A Chiropractor in fulfilling his purpose should accept money from his community so that he can further expand his practice and help more people of that community. His first step would be to accept money from those individual patients he is presently servicing.
1. Decide on what your purpose is as a Chiropractor.
2. Write it down.
3. Start telling people your purpose.
4. Lecture to patients.
5. Focus on the good that you do, the people you help.
6. Decide that your purpose should be supported financially.
7. Go over your billing procedure and find out what percentage of your services you are giving away. If it is more than 5% then you have to seriously look at your purpose as a Chiropractor in asking for and receiving money.
8. Establish firm policy in writing that all services delivered will be paid for in full at the time of the service.
9. Establish a prepay plan for those patients who accept corrective care and who are committed to getting well. These patients are the only ones who should be given any type of incentive. If for example a patient needs sixty visits of corrective care, you could give them ten visits at no-charge as an incentive for paying in full. They would get 60 visits for the price of 50. Work out your own prepayment plans, put them in writing and stick to them. EP Management, Inc. (800) 789-9931 offers the Two Day Report of FindingsSM which helps Doctors learn how to educate their patients properly so that they agree to receive the care they need. Patients who are educated properly, stay for the care that they need and prepay.
10. Read the book “The Graduate and the Master” available at www.expandingpractice.com.
11. Read the book: How to be Rich, by J. Paul Getty, H.M.H Publishing Co., Inc.
Paul Turnbull (727) 445-7842 Cell phone: (727) 643-8376 Call for a Purpose evaluation. e-mail: firstname.lastname@example.org